| Industry: healthcare
This is one of the most important projects we've ever worked on. Massachusetts General Hospital chose Myriad on the merits of our extensive medical/healthcare and education experience, and we set ourselves about the task of delivering great things. We had access to clinicians, administrators, patients and families, and we spent considerable time in getting an understanding of the audience.
We also spent enormous effort on prototyping and testing, continually getting feedback from the project team and from audience members. We tested from the early schematic phase all the way through final development, and benefited each time. As a result, we were able to make a huge amount of critical information easily accessible to cancer patients and their families.
The amount of positive feedback about the new Cancer Center website has validated our work, as has the virtual elimination of phone calls from confused patients and families trying to find information online. We're honored to have been able to help. |
