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| Industry: academic Mass Insight Education’s Building Blocks Initiative takes aim at one of school reform’s fundamental failings: effectively scaling up school improvement strategies that work. Looking to encourage the adoption of these best practices across Massachusetts, Mass Insight called upon Myriad to help establish a brand identity for the Initiative as well as an easy-to-use, information-packed resource for school and district leaders. From key research and strategy sessions, it became clear that a powerful, database-driven website would be the heart of this Initiative. Looking to accommodate thousands and thousands of documents, including research, how-to strategies, and artifacts, Myriad devised an information and database structure designed to empower users with quick access to information --- and enable Mass Insight to update and evolve the site internally. Since its launch, the website has provided Mass Insight with a centerpiece to use for grant seeking around the Building Blocks Initiative. The website has recently paved the way to increasing funder support, with key contributors significantly raising their contributions this year. The site has been endorsed and embraced by luminaries such as Ted Kennedy. |
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