Industry: academic

The Kokkalis Program on Southeastern and East-Central Europe was established in September 1997 at the John F. Kennedy School of Government at Harvard University. Looking to build bridges for peace across Southeastern and East-Central Europe and between the rest of the world, the Kokkalis Program came to Myriad to establish a powerful brand identity to convey the importance of its mission.

Using a restrained palette and simple, strong typography, Myriad created an integrated design solution that conveys the distinction of the Program and the optimism of its participants without appearing somber. Using a rational page grid, the new website easily accommodates any type of information while keeping the pages easy to read ---- and easy to update by the Kokkalis team.

Three weeks after the new website launched, it generated twice as much traffic as any other Program or Center website within Harvard. Dramatically increasing awareness, understanding, and participation for the Program, the website has become the benchmark for an online presence within the Kennedy School at Harvard.

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