Industry: healthcare

Myriad was approached by the Harvard Center for Cancer Prevention (HCCP) to create a visual identity to support the Center’s efforts to bring their research knowledge to a wider audience, including physicians, patients and their families, the scientific community and the press.

Because the Center promotes prevention as a principal approach to cancer control, Myriad established an image that strikes a balance between research and practicality. The new image encourages readership and symbolizes the validity of their information.

For the website component, Myriad helped develop an inventive "Your Disease Risk" calculator which estimates a users’ risk for cancer and other diseases and offers personalized tips for prevention. The identity was implemented in a folder system and fully scalable newsletter solution that was distributed seasonally both in print and online by the Center.