Industry: technology

Competing in the fierce high-tech marketplace, Ethos Technologies approached Myriad with the goal of re-inventing themselves as the leader in the digital copyright protection and delivery industry. Using the products’ core characteristics, Myriad established a brand that rose above the proliferation of new businesses in this sector.

Rich colors, strong geometry, and simple typography combine to create a strong impression of value and helps to reinforce the company’s message of "innovation," "intuition" and "reliability."

Myriad has been able to extend the visual imagery to the companys' website, stationery system, marketing brochures, and press kit, strengthening Ethos’ unified brand in a competitive high-tech market. With new communication materials in hand, Ethos has been able to aggressively focus on its sales efforts confident that the brand will support and solidify its message.

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